Edoardo Villanueva & Nathan San Miguel at Pikes Peak.

THE EYES
BEHIND THE LENS

Friendship Turned Partners

This dynamic duo’s journey started with an unexpected friendship, forged on a shared passion for photography, music, and the great outdoors. Together, they form the core of White Label.

The Composition of White Label

Whether it's Nathan or Edoardo behind the lens, you’re benefiting from a collaboration that began in 2015 at an abandoned prison photo shoot. Over the years, they’ve honed their skills together, invested in the latest equipment, and developed a fluid workflow that delivers incredible results.

Founder / Photographer

Nathan San Miguel

Nathan’s lifelong passion for photography began in seventh grade when he started recording skateboarding videos. By 2016, he had turned his hobby into a professional career and founded VIEWFINDER MEDIA, a creative agency that embodies his passion for visual storytelling.

Photographer / Editor

Edoardo Villanueva

Edoardo, a Houston native, discovered photography capturing landscape and urban beauty. After high school, he honed his craft in Houston, seamlessly blending artistic vision with portraiture. Today, he captures beauty in both the ordinary and extraordinary.

Years of Expertise

Versatility Meets Talent

Edoardo and Nathan, with over 10 years of experience each behind the camera, have a combined 20 years of expertise in filmmaking. Their partnership has enabled them to work seamlessly as a unified team, learning from each other’s styles, mastering the art of directing, and honing their instincts to anticipate and capture the perfect moment.

Independently, they’ve honed their skills behind the camera through various means, including editorials, magazine features, collaborations with commercial brands, and capturing the essence of nature. This diverse range of experiences has made them the ultimate Swiss Army Knife of photography.

Fun Facts About
Edoardo & Nathan

White Label understands that building rapport with clients is key to capturing genuine, organic moments. When clients feel they know us, they’re more relaxed and at ease in front of the camera. Here are a few quirky facts about these two to help break the ice!